6 min readUpdated Nov 4, 2026analytics, ads, facebook
Ads Insights
See Facebook ad spend, reach and clicks per campaign, ad set and ad in LeadPattern — next to the WhatsApp leads each ad brought in and your cost per lead.
Ads Insights shows how your Facebook and Instagram ads perform without leaving LeadPattern. Spend, reach, clicks and conversations come straight from Meta, and every Click-to-WhatsApp chat is matched back to the ad that started it — so you see how many real leads each ad brought in and what each one cost.
Before you start
- You need the View Ads Insights permission to open the page. It's on for the Owner and Manager roles by default; admins can turn it on for other roles in Roles & Permissions.
- Connecting or removing an ad account needs the Connect / Disconnect Integrations permission.
- On Facebook, you need Admin or Advertiser access on the ad account, or it won't appear in the list.
- Access is read-only. LeadPattern never creates, edits or pays for ads.
Connect your ad accounts
1
Open Ads Insights
Click Ads Insights in the sidebar and then Connect with Facebook.
2
Sign in to Facebook
Use the Facebook account that manages your ads and allow LeadPattern to read your ad data.
3
Choose ad accounts
Tick every ad account you want to see in LeadPattern.
4
Save
Spend, reach and WhatsApp leads load right away.
To add more ad accounts later, click Connect more. If Facebook access expires, a banner appears with a Reconnect button — data stays hidden until you reconnect.
Before you connect
Even without a Facebook connection, the page lists your Leads from Click-to-WhatsApp ads, grouped by ad, with how many were assigned and closed. These come from your own chats; connecting Facebook adds spend and cost per lead.
Read the dashboard
At the top, choose the ad account and a date range (today, yesterday, last 7 or 30 days, this or last month, or a custom range). Dates follow the ad account's timezone, and amounts are in its currency — the same as Ads Manager.
| Tile | What it means |
|---|---|
| Amount spent | What Meta charged for the ads in this range. |
| Reach | People who saw an ad at least once. |
| Impressions | Times your ads were shown (one person can see an ad several times). |
| Clicks | All clicks, with click-through rate (CTR) and cost per click (CPC). |
| Conversations started | WhatsApp conversations Meta credits to your ads, with the cost of each. |
| CRM leads | Chats in LeadPattern that came from this account's ads, with how many are assigned and closed. |
| Cost per lead | Amount spent ÷ CRM leads. |
The Daily performance chart shows spend as bars and conversations started and CRM leads as lines, day by day. Click Refresh to fetch the latest numbers from Meta.
Drill into campaigns, ad sets and ads
The table at the bottom has three tabs: Campaigns, Ad sets and Ads. Each row shows the status (Active, Paused…), spend, reach, impressions, clicks, CTR, chats started, CRM leads and cost per lead.
- Click a campaign to see only its ad sets, then click an ad set to see its ads.
- Use the breadcrumb (for example All campaigns › Fall Sale) to go back up.
- Click a column header to sort — for example by cost per lead to find your cheapest leads.
Campaigns that brought leads in the range but had no spend (for example, paused ones) are still listed, so no lead goes missing.
CRM leads vs conversations started
The two numbers come from different places, so they rarely match exactly:
- Conversations started is Meta's count of WhatsApp conversations it attributes to your ads, including people who tapped the ad but sent nothing useful.
- CRM leads are actual contacts in LeadPattern whose chat started from one of this account's ads. A lead is counted on the day of their latest ad click.
Troubleshooting
It says Facebook access has expired
Facebook access lasts about 60 days. Click Reconnect, sign in again and save — your ad accounts and history stay as they were.
It says Meta is limiting requests
Meta limits how often ad data can be read. Wait a minute and try again.
It says LeadPattern doesn't have permission to read this ad account
Reconnect and make sure you allow ads access in the Facebook dialog, and that your Facebook user is an Admin or Advertiser on the ad account.
My ad account isn't in the list
Only ad accounts your Facebook user can access appear. Ask the ad account's admin to add you, then click Connect more.
Why are CRM leads 0 when Meta shows conversations?
CRM leads only count chats that came in from a Click-to-WhatsApp ad of this account. Check the date range, and give older chats up to 10 minutes to be matched after connecting.
Does disconnecting an ad account affect my bots?
Yes. Lead from CTWA bots use the same connection — the disconnect dialog shows how many bots use the account before you confirm.
What's next
Was this article helpful?
Your feedback helps us continuously improve our documentation.
Need more help with this topic?Ask LeadPattern Support
Related Articles
Analytics
Analytics Overview
See how your WhatsApp operation is performing in LeadPattern — conversation metrics and broadcast analytics that show volume, delivery and engagement.
Read article
Bots & Automation
Bot Triggers
Every LeadPattern bot trigger with each setting explained: keywords, attribute and template filters, ad scopes, store events and calls, and when each fires.
Read article
Analytics
Meta Conversions (CAPI)
Report qualified leads, bookings and purchases from WhatsApp chats back to Meta with LeadPattern and the Conversions API, to see which CTWA ads work.
Read article
Integrations
Integrations Overview
Connect your store and catalog to LeadPattern — Shopify, WooCommerce and QuickSell integrations that bring orders and products into your WhatsApp workflows.
Read article