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Templates

Send a Template

Send an approved WhatsApp template in LeadPattern — in a single chat, as a broadcast, or from an automation — to start conversations and reach customers.

2 min readUpdated Oct 5, 2026

Once a template is approved, you can send it. Templates are how you start a new conversation or reach someone outside the 24-hour window.

Three ways to send

Open the conversation and choose to send a template. Pick an approved template, fill any variables for that customer, and send. This is how you re-open a chat that's past the 24-hour window. See Reply to a customer

Sending to one customer

1

Open the conversation

Find the customer in the inbox, or start a new conversation.

2

Choose Send template

Pick the approved template you want to send.

3

Fill the variables

Enter the per-recipient values for this conversation. See

Template variables
4

Send

The template is delivered over WhatsApp and appears in the thread.

If a send fails

A template send can fail — a bad number, a paused template, or a messaging limit. The failure carries a WhatsApp error code you can look up.

Troubleshooting WhatsApp errorsFind any error code and how to fix it.

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