2 min readUpdated Oct 5, 2026analytics, reporting, metrics
Analytics Overview
See how your WhatsApp operation is performing in LeadPattern — conversation metrics and broadcast analytics that show volume, delivery and engagement.
LeadPattern's Analytics turn your day-to-day messaging into numbers you can act on — how many conversations you're handling, how your broadcasts land, and where messages succeed or fail.
What you can measure
Conversation metricsVolume, incoming versus outgoing, and how your team is keeping up.Broadcast analyticsSent, delivered, read and failed for each campaign.
How to read your numbers
1
Pick a time range
Scope the view to a day, week or month so the numbers match the question you're asking.
2
Look at trends, not single points
A one-day spike matters less than the direction over a week or month.
3
Follow failures to their cause
When delivery dips, open the failed messages to see the exact reason.
What's next
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