2 min readUpdated Oct 5, 2026flows, submissions, data
Flow Submissions
When a customer completes a WhatsApp Flow in LeadPattern their answers are stored as a structured submission you can review and act on.
When a customer completes a Flow, their answers don't vanish into the chat — LeadPattern stores them as a structured submission. Each field maps to a value, so you can read exactly what the customer entered.
What's in a submission
A submission ties together:
- The contact who filled in the form.
- The flow they completed.
- The answers — one value per field, kept structured rather than as loose text.
Reviewing submissions
Submissions are kept so you and your team can go back and read what customers entered — useful for following up on a booking request, qualifying a lead, or reviewing survey responses after a campaign.
From submission to action
A stored submission is most useful when something happens next. You can react to a completed flow automatically — reply, tag the contact, save an answer as a custom attribute, or hand the chat to an agent.
1
Customer submits the flow
Their answers are recorded as a submission.
2
LeadPattern stores it
The structured answers are saved against the contact.
3
You act on it
Automate a response, or review it in the inbox and follow up by hand.
What's next
Automate responsesReact to a submission automatically.Create a flowBuild the form that produces submissions.
Frequently asked questions
What happens to a submission if the customer doesn't finish the flow?
A submission is recorded when the customer completes and submits the flow. A form someone opens but abandons doesn't produce a completed submission.
Can I use a submission's answers elsewhere in LeadPattern?
Yes. You can act on a submission automatically — for example saving an answer onto the contact as a custom attribute, or routing the chat to an agent. See the automate responses article.
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