2 min readUpdated Oct 5, 2026templates, approval, whatsapp
Template Status
Understand WhatsApp template statuses in LeadPattern — pending, approved and rejected — what each means, and what you can do with a template in that state.
Every template has a status that reflects where it is in Meta's review. The status decides whether you can send it yet.
The statuses
Pending
Submitted to Meta and awaiting review. You can't send it yet — wait for the result.
ApprovedMeta approved it. It's ready to use in chats, broadcasts and automations.
RejectedMeta declined it. Fix the issue, then edit and resubmit. See
Why templates get rejectedWatching a template through review
1
Submit
After you create a template and submit it, it shows pending. See
Create a template2
Wait for Meta
Review time varies. The status updates automatically when Meta responds.
3
Approved or rejected
An approved template becomes usable. A rejected one can be edited and resubmitted.
How long does approval take?
It varies — sometimes minutes, sometimes longer. The status updates on its own when Meta responds, so there's nothing you need to do but wait.
Can a template be approved and later disabled?
Yes. Meta can pause or disable a template for quality reasons even after approval. If that happens, review the content against Meta's guidelines before resubmitting.
Why isn't my approved template in the broadcast list?
Confirm it's in the right language and category for your campaign, and that it's still approved rather than paused. Only approved templates are selectable.
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