3 min readUpdated Oct 5, 2026broadcasts, messaging, templates
Create a Broadcast
Build and send a WhatsApp broadcast in LeadPattern — pick an audience, choose an approved template, personalize it and send or schedule.
Creating a broadcast takes you from an audience and a template to a message in your customers' WhatsApp inboxes. This page walks through the whole flow.
Build the broadcast
1
Open Broadcasts
Go to Broadcasts and start a new broadcast.
2
Name it
Give the broadcast a clear internal name so you can find it later in the list and in analytics.
3
Choose the audience
Select a saved segment or broadcast group. Opted-out contacts are excluded automatically.
4
Pick an approved template
Only templates with Approved status appear here. Choose the one you want to send.
5
Personalize the content
Map each template variable to a customer field so every message is filled in per recipient.
6
Send now or schedule
Send immediately, or set a date and time to send later.
What happens after you send
Once a broadcast starts, LeadPattern delivers the template to each recipient in the background and updates the status counters as WhatsApp reports progress. You can leave the page — delivery continues on the server.
Scheduled
Queued for a future time. It will start automatically when the time arrives.
ProcessingCurrently sending to recipients.
CompletedEvery recipient has been processed. Open it to see delivery results.
What's next
Broadcast analyticsSee sent, delivered, read and failed.Broadcast from a fileUpload recipients with per-row values.
Why can't I pick the template I want?
Only templates in Approved status can be broadcast. If yours is pending or rejected, it won't appear in the list. See Template status
Can I cancel a broadcast after sending?
A scheduled broadcast can be cancelled before it starts. Once it is processing, messages already sent cannot be recalled, but you can cancel the remaining queue.
Does a broadcast message opted-out contacts?
No. Contacts who have opted out are excluded from the audience automatically.
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