2 min readUpdated Oct 5, 2026broadcasts, analytics, delivery
Track Broadcast Results
Track a WhatsApp broadcast in LeadPattern — sent, delivered, read and failed counts — and understand what each status means and how to act on failures.
After a broadcast sends, its results tell you how it performed. LeadPattern tracks each message through WhatsApp's delivery stages so you can see reach and spot problems.
The delivery stages
Sent
The message was accepted by WhatsApp and left LeadPattern on its way to the recipient.
DeliveredWhatsApp confirmed the message reached the recipient's device.
ReadThe recipient opened the message. (Only counts when the recipient has read receipts on.)
FailedThe message couldn't be sent or delivered — each failure carries a reason code.
Reading failures
Every failed message carries a numeric error code explaining why. Common reasons include the recipient being outside the 24-hour window with an issue on the template, an invalid number, or a per-user messaging limit.
1
Open the broadcast
Select the completed broadcast to see its per-status counts.
2
Review failures
Look at the failed messages and their error codes to understand the cause.
3
Look up the code
Each WhatsApp error code has a dedicated article. See
Troubleshooting WhatsApp errorsActing on the results
- High failures on one code? Fix the root cause — often the template or the audience — before re-sending. See Template status
- Opted-out recipients are excluded up front, so they don't show as failures.
- Re-engage readers by following up individually in the inbox. See Reply to a customer
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