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Complete Meta Onboarding

Understand Meta's requirements for the WhatsApp Business Platform — business verification, display name review and messaging limits — so your number is ready to send.

2 min readUpdated Oct 5, 2026

After you connect WhatsApp, Meta applies a few checks to your business and number. You can start messaging right away within the starting limits, and higher limits unlock as you verify and build a good quality rating.

What Meta reviews

Business verification

Verifying your business with Meta raises your messaging limits and unlocks full capabilities. It's done in Meta Business Manager.

Display name

The name shown to customers is reviewed by Meta against its guidelines. A rejected name can be edited and resubmitted.

Messaging limits

New numbers start at a lower daily limit of business-initiated conversations; it increases as you message quality contacts consistently.

Quality rating

Meta rates your number's quality from customer feedback (blocks/reports). Keeping it high protects your limits.

1

Verify your business in Meta Business Manager

Complete Meta Business Verification for your business account. This is the single biggest unlock for higher limits.

2

Set a compliant display name

Make sure your WhatsApp display name follows Meta's display-name guidelines to pass review.

3

Warm up gradually

Message engaged, opted-in contacts first. Consistent, well-received messaging raises your limit tier over time.

What's next

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