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Send Your First Message

Reply to a customer or start a new conversation from the LeadPattern inbox — your first message on the WhatsApp Business Platform.

2 min readUpdated Oct 5, 2026

With your number connected and team invited, you're ready to message customers. There are two ways a conversation starts — and which one you can use depends on the 24-hour window.

Reply to an incoming message

When a customer messages you first, their conversation appears in Chats. For the next 24 hours you can reply with any message — free-form text, images, documents and more.

1

Open Chats

Select Chats in the sidebar to see incoming conversations.
2

Pick a conversation

Click a conversation to open it.
3

Type and send

Write your reply in the composer and send. It's delivered over WhatsApp instantly.

Start a new conversation

To message someone who hasn't contacted you in the last 24 hours, WhatsApp requires an approved template message. This protects users from spam.

Keep your inbox organized

As messages come in, give each conversation an owner and label it:

That's it — you're live on LeadPattern. 🎉

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