3 min readUpdated Oct 5, 2026templates, whatsapp, messaging
Create a Template
Create a WhatsApp message template in LeadPattern — write the body, add variables and buttons, pick a category and language, and submit it to Meta for approval.
You write a template in LeadPattern, then submit it to Meta for approval. Once Meta approves it, the template is ready to send in chats, broadcasts and automations.
Create and submit
1
Open Templates
Go to Templates and start a new template.
2
Name it and pick a category
Give it a clear name and choose the category that matches its purpose (for example marketing or utility). The category affects how Meta reviews it, then continue.
3
Write the content
Add an optional header, write the body text, and drop in variables for per-recipient values. A live preview updates as you type. Add a footer if you like.
4
Add buttons (optional)
5
Add sample values and submit
Provide a sample value for each variable (Meta needs these to review), then submit. The template enters pending status until Meta reviews it.
Writing a template that gets approved
Match the category to the content
A promotional message submitted as a utility template is a common rejection reason. Pick the category that honestly describes the message.
Keep variables meaningful
Don't open or end a message with a lone variable, and don't stack variables back to back. Meta reviews whether the filled-in message makes sense.
Avoid spammy phrasing
Excessive capitalization, vague offers and misleading claims lead to rejection. Write the way you'd want to receive the message.
What's next
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