WhatsApp Business Platform
6 articlesHow the WhatsApp Business Platform, WABA, templates and limits work.
Guides in this section
The 24-Hour Conversation Window
How WhatsApp's 24-hour customer service window works — when you can send free-form replies, when you need an approved template, and how LeadPattern shows the window.
2 min readRead guide
What Is a WhatsApp Business Account (WABA)?
A plain-language explanation of the WhatsApp Business Account (WABA) that powers LeadPattern — what it is, how it relates to your phone number, and why business verification matters.
2 min readRead guide
WhatsApp Business Platform Overview
Understand the WhatsApp Business Platform behind LeadPattern — the WhatsApp Business Account, approved templates, the 24-hour window, messaging limits and quality rating.
2 min readRead guide
WhatsApp Message Templates Explained
Why WhatsApp requires approved templates to start conversations or message outside the 24-hour window — categories, variables, approval and quality, explained for LeadPattern users.
3 min readRead guide
WhatsApp Messaging Limits
How WhatsApp messaging limits work — the tiers that cap how many unique customers you can message per day, and how business verification and quality raise them.
2 min readRead guide
WhatsApp Quality Rating
What the green, yellow and red quality rating means for your WhatsApp number, how customer feedback drives it, and how to protect it inside LeadPattern.
2 min readRead guide