Templates
7 articlesCreate, submit and manage WhatsApp message templates.
Guides in this section
Create a Template
Create a WhatsApp message template in LeadPattern — write the body, add variables and buttons, pick a category and language, and submit it to Meta for approval.
Send a Template
Send an approved WhatsApp template in LeadPattern — in a single chat, as a broadcast, or from an automation — to start conversations and reach customers.
Template Buttons
Add buttons to WhatsApp templates in LeadPattern — quick-reply, link (URL) and call buttons — to make approved messages interactive and drive action.
Template Status
Understand WhatsApp template statuses in LeadPattern — pending, approved and rejected — what each means, and what you can do with a template in that state.
Template Variables
Use variables (placeholders) in WhatsApp templates in LeadPattern so one approved message reads individually for every customer — name, order, date and more.
What Are Templates?
Understand WhatsApp message templates in LeadPattern — pre-approved messages you use to start conversations or reach customers outside the 24-hour window.
Why Templates Get Rejected
Understand why Meta rejects WhatsApp templates in LeadPattern, the most common reasons, and how to edit and resubmit a rejected template for approval.

