2 min readUpdated Oct 5, 2026broadcasts, messaging, templates
Broadcasts Overview
Send an approved WhatsApp template to many customers at once in LeadPattern — target a segment, personalize each message, schedule it and track delivery.
A broadcast sends one approved WhatsApp template to many customers at once — a sale announcement, an order update, a re-engagement nudge. Instead of opening each chat, you pick an audience, choose a template, personalize the message and send (or schedule) it in a single step.
How a broadcast works
1
Pick your audience
Target a saved segment or broadcast group rather than your whole contact list.
2
Choose an approved template
Only approved templates can be broadcast. The template's language and category are set at Meta.
3
Personalize
Map template variables to each customer's details so every message reads individually.
4
Send or schedule
Send immediately, or schedule it for a date and time that suits your audience.
5
Track results
Watch sent, delivered, read and failed counts as the broadcast progresses.
What you can do
Create a broadcastBuild and send a broadcast step by step.Select recipientsTarget a segment or broadcast group.Personalize messagesFill template variables per customer.Schedule a broadcastSend later at the right time.Broadcast from a fileUpload a spreadsheet of recipients with per-row values.Broadcast analyticsSent, delivered, read and failed.
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