2 min readUpdated Oct 5, 2026broadcasts, templates, personalization
Personalize Broadcast Messages
Fill WhatsApp template variables per recipient in a LeadPattern broadcast so every message reads as if written for one customer.
A template with variables lets one message read differently for every recipient — a name, an order number, a due date. When you build a broadcast, you decide what fills each variable.
Map variables to customer data
1
Pick a template with variables
When the template has placeholders, the broadcast builder shows a field for each one.
2
Map each placeholder
Point each variable at a customer field — for example the contact's name or a custom field — so it resolves per recipient at send time.
3
Preview
Check the preview to confirm the message reads correctly once the values are filled in.
Personalizing from a spreadsheet
If your per-recipient values aren't stored on the contact — say a unique coupon code or an appointment time that lives in a spreadsheet — use a file-based broadcast. Each row carries its own values that map onto the template variables.
Broadcast from a fileUpload an xlsx of recipients with per-row variable values.What's next
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