2 min readUpdated Oct 5, 2026broadcasts, segments, customers
Select Recipients
Choose who receives a WhatsApp broadcast in LeadPattern — target a dynamic or static segment, or a named broadcast group.
A broadcast goes to an audience, not your entire contact list. You define that audience with a segment or a broadcast group, then reuse it across campaigns.
Ways to target an audience
Dynamic segment
A filter that is re-evaluated at send time, so the broadcast reaches whoever matches right now — for example all leads tagged this week.
Static segmentA fixed snapshot of the contacts who matched when you created or refreshed it. Use it when you want the same audience every time.
Broadcast groupA named group you curate for recurring campaigns.
Build a targeted audience
1
Tag and enrich your contacts
Consistent tags and custom fields make precise targeting possible. See Customer tags and
Custom fields2
Save a segment
Describe the audience with filters and save it with a clear name.
3
Pick it in the broadcast
When you create a broadcast, choose your segment or group as the audience.
Dynamic vs static — which to use
- Choose dynamic when you want the freshest audience each time (new leads, recently active customers).
- Choose static when you need a fixed list that won't shift between sends — for example a one-time campaign to exactly the people who matched today.
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