WhatsApp Error 470: Re-engagement message required

What this means#

The message wasn't sent because the customer hasn't replied within the last 24 hours.

Why it happens#

• No customer-initiated message in the current 24-hour session window.

How to resolve it#

Use an approved message template to restart the conversation, or wait for the customer to message first.

Learn more#

See Meta's official reference for WhatsApp error code 470.

Still stuck?#

If the error persists after trying the steps above, note the exact error code (470) and reach out to support with the message details — the code tells us exactly what WhatsApp rejected.