WhatsApp Error 130472: User's number is part of an experiment

What this means#

WhatsApp is running a delivery experiment affecting marketing messages to this user (a small percentage of users are enrolled).

Why it happens#

• The recipient's number was randomly selected into a marketing-message delivery experiment.

How to resolve it#

Contact the customer through an alternative channel, or ask them to message you on WhatsApp first.

Learn more#

See Meta's official reference for WhatsApp error code 130472.

Still stuck?#

If the error persists after trying the steps above, note the exact error code (130472) and reach out to support with the message details — the code tells us exactly what WhatsApp rejected.